Strategy for Entering and Developing International Markets Mokate Poland free essay sample

She changed both the company name to MOKATE (from the first letters- MOkrysz KAzimierz, TEresa) and the main activity of her company which from that moment was manufacturing of powder coffee creamers. The mile stone for the company turned out in 1992 when Mokate launched on a market innovative at that time product: Mokate Cappuccino Coffee. Two years later Mokate Cappuccino became a leader on the market of cappuccino instant coffees and nowadays has 80% market share on this market in Poland. 1. Mokate Cappuccino Source: http://rynekfmcg. om. pl/nowa-linia-mokate-cappuccino/ In 1994 Mokate begun exporting of its products to neighbor countries. The growing demand on local and foreign markets forced company to build new headquarter with bigger plant, more warehouses and offices. After opening new manufacture the production increased twice and in Mokate product portfolio there were already more than 10 items. In the course of time there appeared again a need to extend product line. We will write a custom essay sample on Strategy for Entering and Developing International Markets Mokate Poland or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page New one, more modern and technical advanced manufacture enabled Mokate to produce more and faster. Mokate product range had 200 items which were selling in 30 countries. The next very important moment for Mokate was in 2000 when it decided to build a 12-floor â€Å"tower† to product powdered cream by oneself. MOKATE didn’t have to buy imported whiteners and frothers anymore. What’s more Mokate begun to be supplier of these products both in Poland and abroad. The company was still fast-growing and gaining more market share. In 2002 Mokate acquired one of the biggest tee producers in Poland: Consumer. After this transaction Mokate was controlling 18% of the polish tee market. The total sales increased to 80 Million Euro and the number of employees to more than 1000. In 2005 Mokate made another one acquisition. This time it bought Czech well-known producer of tee DUKATA from Zilin which was also the owner of very strong brand Dukata. Later in 2006 Mokate took over TIMEX, the leader on Czech instant products market what consequently gave Mokate a position of a leader in Czech Republic as well. In 2009 Mokate became the owner of one additional Czech company: MERILLA- producer of ground coffee, beans coffee and sweets. In 2007 export has reached a 40% of total sales which was 100 Million Euros in the end of a year. Mokate was selling its whiteners and frothers in 60 countries all over the world, and the amount of employees raised to 1200 people. Nowadays Mokate Group is created by 9 companies within 6 are located abroad. Mokate is still a leader on an instant cappuccino market in Poland and the second player on the tee domestic market. 7% of total sales comes from export and the turnover of the group has crossed half one billion zlotys. In 9 out of 10 shops in Poland there is sold at least one product of Mokate. Since 2011 Mokate is also exclusive distributor of Lavazza coffee on domestic market. 2. Mokate Group structure [pic] Product portfolio Mokate has a wide product range. Within we can find: †¢ coffees †¢ tees †¢ creamers †¢ cocoa †¢ drinking c hocolate †¢ intermediates (for B2B clients) 3. Mokate coffees | | |Mokate cappuccino |Coffee mixes | | | | |[pic] |[pic] | | | | |Natural coffees |Instant coffee | | | | |[pic] |[pic] | | | | |Chicory coffee | | | | | |[pic] | | 4. Mokate tees | | | |Minutka |Loyd Tea | | | |[pic] |[pic] | | | | |Grandma Jagoda |Loyd Tea Mulled | |[pic] | | | |[pic] | | | | |Dieta Fit |Other | |[pic] |[pic] | 5. Mokate creamers | | |Carmen Classic |Carmen Fit with Fibre | |[pic] |[pic] | | | | |Carmen Light | | |[pic] | | 6. Mokate cocoa | | | |Dutch cocoa |Tigo cocoa | |[pic] |[pic] | 7. Mokate drinking chocolate | | |Mokate Delicious Dark |Mokate Delicious Milk | | | | |[pic] |[pic] | Most of the products is sold below manufacturer’s Brand (e. g. Mokate, Tigo, Minutka) but the company sells also its product using private branding (e. g. Herbal Time for Biedronka markets in Poland). 8. Herbal Time as an example of Mokate private branding [pic] In the company responsibility for export has Mokate Export Department and Food Ingriedients Business Unit is in charge of exporting rough products. All products are manufactured using new technologies and saving high standards. Because of this fact Mokate received following certificates: †¢ HACCP- Hazard analysis and critical control points †¢ IQNet Certificate †¢ Quality Certificate ISO 9001 †¢ Products safety Certificate ISO 22000 3 Internationalization of internal value chain Activities of Mokate Company on a domestic and foreign markets: †¢ Acquiring of raw materials †¢ Product design †¢ Manufacturing †¢ B2B sales (raw materials) Marketing activities aimed at corporate clients (trade fairs, product catalogues, promotion on website) †¢ Marketing activities aimed to consumers (advertisement in mass media, direct marketing) †¢ Transportation †¢ Storing †¢ Marketing research †¢ After sale service Activities which Mokate outsources on a domestic and foreign markets: †¢ Design and production of packages (only on domestic market) †¢ Acquiring of raw materials †¢ Sales to end users †¢ Transport and storing †¢ Advertising campaigns 4 Internationalization According Mokate Company there were a number of favorable factors of internationalization. Internal factors: †¢ Growth and profit goals †¢ Economies of scale †¢ Willingness to use experience of managers gained on foreign markets External factors: Limited possibility of development on a domestic market †¢ Access to resources which are unavailable on a domestic market In Mokate the internationalization occurred in 1994 when the company started to export its products first to neighbor countries (Czech Republic, Slovakia) and later to another 10 countries. In 1998 Mokate products were available in more than 30 foreign markets and from 2001 the producer was exporting its items to all continents all over the world . The next step in the Mokate internationalization process has started in 2001 with opening sales subsidiaries Mokate International in Czech Republic, Slovakia and Hungary. In 2006 Mokate decided to make brownfield acquisition of Timex company located in Czech Republic and after 3 years bought another one Czech company- Merilla which is sole production subsidiary cooperating abroad. There are also two subsidiaries cooperating in Ukraine and in Hungary. Meanwhile Mokate sold the license to manufacture its products to the company Alba from Zagreb in Croatia. Thanks this business agreement Mokate products became available on Balkan market and also in Arabic countries. Currently Mokate is selling its products in 55 countries i. e. in Germany, Russia, Sweden, Great Britain, Italy, China and countries of the Near East. Mokate is also a big importer of raw materials especially because of the fact that has extended its products lines. Now Mokate imports tea (from Ceylon, Kenya, Argentina), beans coffee (purchased on commodity exchange), coconut oil and glucose syrup (selection of distributors depends on actual prices). Imported products are 80% of total purchases of Mokate which means that the company buys only 20% on domestic market. 9. Forms of internationalization in Mokate [pic] 10. Structure of sales of Mokate products (in value) [pic] 5 Ataptation Mokate adopts its products and marketing activities to local markets, needs and tastes of consumer. These are the most important factors influencing adaptation decisions. Others are local regulations and different requirements regarding use of language and obligatory information which have to be written on package. Mokate adopt all marketing mix activities to particular markets: †¢ Product features e. g. Czech consumer prefer more sweet coffee taste so Mokate changed the recipe of coffee mixes †¢ Assortment e. g. In Czech Republic there are more varies of fruit tees. In Poland consumer drink mostly black tee †¢ Distribution system e. g. In Czech Republic Mokate uses more modern and advanced canals of distribution then in Poland, Slovakia and Hungary †¢ Package †¢ Price diversification †¢ Advertisement campaigns 11. Product adaptation in Poland and Czech Republic |COUNTRY |PRODUCT |PRICE | |POLAND |Babcia Jagoda | | | | |2,9 PLN | | | |(0,7 â‚ ¬) | |CZECH |Babicka Ruzenka | | |REPUBLIC | |10 Kc | | | |(0,4 â‚ ¬) | 6 Summary Mokate is an example of a company which successfully entered foreign markets and consistently realizes its strategy of development and building strong market position. Mokate begun from simple forms of internationalization (import, export) and in the course of time, gaining more experience and needed resources was utilizing more advanced forms of expansion. Adam Mokrysz, the member of executive board says that the company is still focused on international cooperation. Currently Mokate ries to gain new distributors and partners on African and Asian markets because in general countries in these regions grow very fast (as well as demand) and create big opportunities to export and reach high profits. Also the situation on a domestic market is very prospective. According Exp ort Credit Insurance Corporation Joint Stock Company the value of polish export in 2011 generated 137,8 billiard Euro and was 10,2% higher than last year. An average polish consumer buys approximately 3 kilos of coffee per year and this number is still growing (in 1996 average Pole drunk 280 cups per year. In 2006 drunk 580). Every year people in Poland consume also more fruit, green and herbal tee what creates additional possibility of development for Mokate in this sector. Sources: Marzanna Witek-Hajduk, Strategie internacjonalizacji polskich przedsiebiorstw w warunkach akcesji polski do Unii Europejskiej, SGH, Warszawa 2010 †¢ Jan Rymarczyk, Internacjonalizacja i globalizacja przedsiebiorstwa, PWE, Warszawa 2004 †¢ Nelly Daszkiewicz, Internacjonalizacja malych i srednich przedsiebiorstw we wspolczesnej gospodarce, Scientific Publishing Group, Gdansk 2004 †¢ www. mokate. com. pl †¢ http://www. egospodarka. pl/40931,Rosnie-rynek-kawy-w-Polsce,1,39,1. html †¢ http://www. fcmarket. pl/sezam/172021. pdf †¢ http://przegladhandlowy. pl/933/mokate-wiceliderem-w-kategorii-miksy-kawowe/ MOKATE GROUP POLAND FOREIGN MARKETS Mokate Sp. z. o. o. in Zory Mokate S. A. in Ustron [pic]DHSUcdvâ‚ ¬? †°S ®? eOA ¬e ¤Ã¢â‚¬ ? ncXcMgt;/h[5=h

psych in 12 angry men essays

psych in 12 angry men essays The film Twelve Angry Men follows the jury deliberation of a first degree murder case. The jury, totaling twelve men, dispute their decision of innocence or guilt throughout the movie. Many concepts of social psychology including conformity, anger displacement, and stereotypes are used in the struggle between these men to reach a verdict. Conformity is the tendency for people to go along with a groups opinion despite what they really feel, just to fit in or be liked. In many cases, conformity is increased when a member of a group feels inferior to fellow peers in the group. In the initial hand count, all men except for one vote guilty. During this voting process it becomes clear that the men who are unsure of what they really feel will go along with the majority without any apparent reason. In the movie the jury decides to take an initial vote to see where everyone stands on the verdict before they start discussing their decision. Some men are very out-spoken about their opinion on the case and make others feel like they will be stupid to think otherwise. As the controversy continues, the one man who voted innocent proceeds to disprove the evidence and make the defendant in the case appear innocent. Every piece of evidence he disproves seems to ensure him a new supporter for a verdict of innocent. This one man is so persuasive in his argument that he makes his opponents appear naive. As the momentum now switches to his side, conformity again becomes evident as people who appear to be undecided now vote innocent. Conformity is obvious when the people were not able to explain their reasons for voting the way they do. The most common reason given is "because I think so." They never use concrete evidence to advocate their choice, but rather allow themselves to be swayed by the majority. Anger Displacement is comes into play through the main antagonist in the movie. This man continually uses the boys ...

Data Project Essay Example | Topics and Well Written Essays - 1000 words

Data Project - Essay Example The Figure 2 shows the outliers of the mean is 180390 as it falls away from the normal curve as shown in Figure one; this is determined by 1.5*IQR on the whisker plot. The mean annual salary in the US is $97486. Table 1 shows that the arithmetic mean of annual wage is $97486 with a sample population size N =61, the measure of dispersion of the data SD = 23362; the variation indicates the dispersion figure from the mean. The Range = 123270 shows the difference in salaries scales between the maximum or the highest earning manager and the minimum or the lowest earning manager. The Skewness = 1.04 shows that the data is skewed to the right with Leptokurtic distribution as Kurtosis = 3.75, this shows that the values are concentrated to the mean. Table 2 shows the minimum wage of 57120 and a max of 180390, the values shows a measure of viability of IQR = 26270 and a range of 123270. The measure of central tendency is well measured using median = 99660. I preferred the use of 5-number summary because it gives me an easier way to visualize the central tendency of the data. The US salaries in top senior management of C-Level and top managers has a great variation between the lowest paid and the highest paid. The Average wage is 97 $97000 with most managers earning approximately the same figure with measure of central tendency indicating the same. There is a outliers earnings that are way above the normal earnings. The statistical package Minitab made me learn how to manipulate the data more easily with more capabilities of giving us more accurate answers, clear graphs and

Causes and Effects of Advertisement for Blood Donations Essay

Causes and Effects of Advertisement for Blood Donations - Essay Example The advertisement like distributing leaflets and posters or involving charismatic personalities in these campaigns is required to invite and encourage people for saving the life. It is also necessary for raising awareness of the side effects of transfusion of blood while using unhealthy methods. The Advertisement for Blood Donations have the very positive effect on the economy and also on the lives of people in the society. Generating the sense of satisfaction: Advertisement on Print and Electronic media is important for generating the sense of satisfaction in people when they are going to donate their blood, encouraging them in that their donated blood is most important for those who are in a critical condition. It can be done through awareness brochures, posters and arranging camps at colleges and universities for the donation of blood. Music concerts and fashion shows help in the collection of blood. Creation of the environment for the donation of blood: Advertisement can create the environment in the country for the encouragement of blood donation. Voluntary or unpaid blood donators can be facilitated by giving them one day rest for the recovery. In practice, creating the similar environment in the country can be achieved through government intervention and support for advertisements for the donation of blood. In Slovenia, an employee may be absent from work on the day of donation. Similarly, in Malta, employers are encouraged to allow their staff the required time off to donate blood (Commission on the European Communities, 2006). In the instance, the donation is paid, then the donator is compensated. Refreshments for the donators: In order to foster this culture for the donation of blood, it is important that large businesses should invest their resources under corporate social responsibility. For instance, organizations can provide incentives and healthy alternatives to donators in order to attract them, thus, encouraging them to contribute to this major cause.  Ã‚  

Leadership and Management Essay Example for Free

Leadership and Management Essay Initially I plan on reviewing the prevailing leadership styles in my organisation and then assessing the impact of these on the organisation’s values and performance. In order to assess the leadership styles I have produced a questionnaire (see appendix 1). The questionnaire was designed to find out how directive, participative and permissive each manager in our organisation is and then study the most prevailing style. It was evident from the information collated that the prevailing leadership style in our organisation is participative and directive rather than permissive. On assessing this information it became apparent that our manager’s leadership styles reflect a Contingency theory and they rather be present and take part in services in order to ensure controlled success. Contingency theory is a class of behavioral theories that claim there is no best way to lead a company, or to make decisions. Instead, the best action is contingent (dependent) upon the situation. Several contingency approaches were developed in the1960s. They suggested that previous theories such as Webers bureaucracy and Taylors Scientific Management had failed because they neglected that management style and organisational structure were influenced by various aspects of the environment: known as contingency factors. There could not be one best way for leadership or organisation. Historically, contingency theory has attempted to formulate broad views about formal structures that are typically associated with or best fit the use of different organisations. This perspective originated with the work of Joan Woodward (1958), who argued that skills directly determine differences in such organisational attributes as a span of control, centralisation of authority, and the formalisation of rules and procedures. My Organisation Values and Performance The organisation that I work for delivers a range of high quality services and projects, these services follow the principles of empowering communities, developing lives, furthering equality, diversity and inclusion and strengthening local voluntary sector delivery. These principles dictate the values in which we function. We are very much a voluntary sector, charitable organisation ensuring that at the heart of our services are the people that access them. Performance is measured through a set of service delivery indicators which form the base of our promises to funding bodies, staff, volunteers and customers in everything we do. These indicators are measured via our service development plan. Each year we publish an Annual Report based on our Service Delivery Indicators, which measure our progress and informs the public of our work over the previous year in delivering against our priorities. (See Appendix 2 for our organisations SDI’s) Our organisation values and performance clearly highlight a need for the leadership to be open and receptive. This allows us to except feedback and input from our service users. A directive and participatory leadership style is imposed by managers in our organisation for staff; however when dealing with service users we have to adopt a more directive style to ensure commination is clear and there is no room for bought. We have found in the past when we have given service users who are vulnerable and have mental health difficulties an opportunity to contribute to services they feel empowered, however they need time and guidance in order to make informed decisions. Effectiveness of my Own Leadership Style On assessing my own leadership style I appeared to be more directive, in the middle when it came to participation, however I did not seem to be very permissive. The results did not surprise me and seemed to be consistent with my approach. I tend to direct staff by the use of many models including action plans which are produced in team meeting and each member of staff is allocated actions, timescales, budget and directions. I am participatory when tasks are being carried out I ensure I understand the delivery method and observe when necessary. For example if we are promoting a new group I will ensure all promotion literature is checked by me prior to going out and visit the new group to view session delivery. I do not hide away form front line delivery and ensure I gage with staff, clients and volunteers therefore I understand the reason why on my leadership assessment I did not score highly on being permissive. Therefore I feel my management style suits the organisation. However with the changing nature of our organisation leading towards a more business-like approach I may find I have to review my management style. I may need to become more permissive, less participatory and even more directive. This will ensure I can work more strategically to order to retain services and staff. Changing my approach may be difficult for my staff to accept, however explaining that their jobs may be at risks if I do not manage differently may put it all into perspective. By applying a Contingency theory mentioned earlier I should be able to manage this effectively. I asked my staff to assess my leadership style using the questionnaire I produced and gave to fellow managers (Appendix 1). The results mirrored my self assessment, demonstrating that I understand my own leadership style well and that the staff have the same opinion. Apply Own Leadership Style in Range of Situations Over the last two weeks I have begun to assess my own leadership style in a variety of situations. These have mainly taken the form of meetings. I have chaired a client/volunteer meeting and a full staff meeting. My leadership style tended to change in these situations. I became less formal with the client and volunteer meeting in order to project at their level of understanding. Less detail was presented and less decision making was required. The meeting was more informative and decisions had been made by the staff team prior to the meeting. Feedback and participation was welcomed however it was in a manner in which it could be controlled so as a staff team we could make informed decisions.

The Concepts Of Knowledge And Happiness In Mary Shelleys Frankenstein

â€Å"Learn from me, if not by my precepts, at least by my example, how dangerous is the acquirement of knowledge, and how much happier that man is who believes his native town to be the world, than he who aspires to become greater than his nature will allow† (Shelley 60). In Mary Shelley’s Frankenstein, she expresses her beliefs regarding the danger of pursuing happiness through the attainment of knowledge, because true happiness is found in the emotional connections established between people. The pursuit of knowledge is not necessarily an evil thing, but it can cause destruction when it is pursued beyond natural limits. Victor Frankenstein becomes a slave to his passion for learning in more than one way; first his life is controlled by his obsession to create life, and later he becomes a slave to the monster he has created.   Ã‚  Ã‚  Ã‚  Ã‚  Frankenstein describes the beginning of his life as a happy time with his family. During his childhood, Frankenstein was passionate about learning, but his emotional connection with Elizabeth kept him from completely engrossing himself in his studies (Shelley 38). When Frankenstein left home to study at the university of Ingolstadt, he became intent on his quest to uncover the mystery of life. He tells of working in the laboratory until sunrise and being indifferent to the beauty of the world around him (Shelley 56-63). These changes in Frankenstein’s way of life represent Shelley’s belief that one’s passions must be controlled or the passions wi...

Lyndon B. Johnson Essay

Lyndon B. Johnson’s presidential reign began with the assassination of former president John F. Kennedy in 1963. While the people of the United States tried to recover from the loss of Kennedy, Johnson used it to his advantage. Many citizens did not notice that this was being done, and some even wonder if Johnson himself knew he was using it to his advantage. By him telling America that Kennedy would have wanted the Great Society, the people believed him and went through with it. Many things, both good an bad came out of the Great Society. The Great Society was Johnson’s way of fixing the problems in America, that being the political, emotional and mostly the social problems. Johnson used the nations grief to pass the civil rights bill. It had the same idea of the bill Kennedy was planning on passing, but the difference was that Johnson’s was stronger and more powerful. This act was passed in July of 1964, and it outlawed radical discrimination in all public places. Places that included hotels, and restaurants, it banned the discrimination of unions, and the employers and even programs that were funded by the federal government. The civil rights act was not the only thing passed in 1964 though, he also passed the Economic Opportunity Act. As seen in document B, the act was made to help people in poverty. It started head start, a preschool program funded by the government, and gave workers and farmers money to break through and escape from poverty. It improved what was being done in our nation at that time, and became a milestone for our 180-year search for a better life for our people. With these couple of acts being formed it did help our poverty rates change. When you look at document H you can see that in 1959 before Johnson’s presidency, the poverty rate was at 55.1 for blacks, 18.1 for whites, and 53.3 for all non-whites. Once the acts were formed the rates went down a little and were recorded in 1966 by about 15 percent except for whites, the whites only went down 7 percent. They kept decreasing until 1974 where they were last recorded in the document at 29.5 percent for all non-whites, 31.4 for blacks, and 8.9 for whites. The white race was effected the most by this and they decreased the most out of all of races. Now with the change of the  poverty rates, Johnson also tried to help with medical prices. He started insurance programs such as Medicare for seniors and Medicaid for the poor. Document A shows Abraham Ribcoff testifying before the House of Representatives about the prices of medical care. The discovery of more advanced medical sciences and life spans lasting longer, the elders and poor need more help paying these bills and with Medicare and Medicaid help will be provided. Now the Great Society was a huge deal during Lyndon B. Johnson’s presidency. Probably because it had a huge impact on America to this day. Johnson poured millions, even billions of dollars into building a perfect society. While he was putting money into this, he was spending money trying to help with the Vietnam War. Document E is a perfect cartoon of what was happening in the time period. Johnson knew that we could not win the war, but he kept us fighting. Many lives were lost, and more and more money was spilt into it. The idea of his Great Society fed right into the war. So much money was lost into the US economy and it is money that we have not gotten back. People were disappointed with Johnson because he kept us fighting, but he did not under their anger. In document F, an interview of Johnson in 1967, he states, â€Å"How is it possible that all these people could be so ungrateful to me after I had given them so much?†¦Ã¢â‚¬  He has a point where he had done a lot , but this was nothing compared to the pain families had felt over their loved ones. Johnson was not the only political figure during this ear that made a strong impact on civil rights. Several supreme court cases were occurring at this time between the Miranda rights, and when Plessy was overturned by Brown. Along with Baker v. Carr and Engel v. Vitale. All of these impacted women and blacks. Betty Freedan was against the perfect life idea for women. Where they need to be the perfect wife for their husbands and how it was every woman’s dream. Betty had this life and it was not her dream. Blacks wanted full rights, no more segregation between them. With these two together the civil rights movement began. More information on these two groups are found in document C and D. Johnson faced a lot during his presidency, and he made it through all of it. He made a large impact on American’s life. Economically he put us into a severe struggle, but he did help with medical care, and schooling for children. Socially we now have equal rights, and the civil rights movement did work after a while. We all get along in schools and those movements started it all. Politically he was not the best president, but they all have ups and downs. My own opinion, Johnson was an okay president. Life was difficult then, but many of those difficult things made the life we live today a lot better.